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Why fundamental marketing principles are still the cornerstones of online marketing

Do the frequent changes in the digital marketing domain make you feel overwhelmed?  Do you constantly feel that you do not know enough?   Or,   that maybe, your marketing skills will soon be outdated?               ....I used to feel the same, but not anymore! As an online content writer and copywriter, I am constantly discovering new information on digital marketing. Since this is an evolving field there is no way to be on top of all the changes and upgrades that happen in this arena. So believe me, it can be a tiresome task to learn every new technique that comes out.  What really used to stress me out was the thought that there was something that I do not know which will affect my work.  But recently I have gained some relief owing to a realization that digital marketing is ultimately marketing , the fundamental principles of marketing remain the same online and offline. This is because human beings are still the ones yo...